SomniShop was started from scratch as a start-up in the Medical Valley Center in Erlangen in 2014 – two founders with a vision and a start-up loan from LfA Bayern. Our goal was to build a platform for all reputable and scientifically sound snoring solutions. And to this day, our aspiration has remained exactly the same: to match the right products to the right patients.
Over the last 10 years, SomniShop has become Europe’s largest provider of snoring products and solutions for obstructive sleep apnoea (OSA) outside of CPAP therapy; and we are now the first port of call for CPAP patients when it comes to hygiene and comfort in CPAP therapy.
Right from the start, we have consistently aligned our actions to the needs of our customers.
We were the first and are the only company to offer an online quiz relating to snoring [👉 go to the quiz here]. We developed this short, question-based quiz in 2015 together with sleep specialists from the University Hospital Erlangen, and over a million snorers have successfully completed the quiz to date. The test helps to determine the cause of snoring and provides a concrete recommendation of which product is likely to be the most effective for the identified problems.
When developing our product portfolio, we prioritise our customers’ requirements right from the start. We only want to offer solutions to snoring and obstructive sleep apnoea that are medically effective and comfortable to use and that provide very good quality at competitive prices. After all, even the very best therapy is useless if the patient simply never uses it. We focus on products that are developed and manufactured in Europe and we have very close and trusting relationships with our major suppliers. This allows us to quickly turn new findings into new, even more effective products.
We’re here for you!
Whether we have several hundred customers to support – as in the very beginnings of SomniShop – or several hundred thousand, our aspiration has stayed the same: we provide quick, comprehensive and competent advice. In cases of obstructive sleep apnoea, there will generally already be a medical diagnosis and a therapy recommendation – we help to build on this and work with the patient to find the optimal solution for their situation. When it comes to snoring, on the other hand, patients are usually looking for solutions independently; in this case, we are happy to support the patients in their decision-making process – primarily with our online quiz [👉 to the quiz] and our comprehensive collection of blog articles [👉 blog], but also with our competent, free telephone advice.

Customer Service
Kanita Nedzibovic

Customer Service
Martina Horn
But our work with SomniShop over recent years has also shown how large parts of the population still do not know enough about the dangers of obstructive sleep apnoea and snoring. This is why we now work with over 3000 doctors from all over Europe on increasing awareness of these diseases. After all, every sleep apnoea case that remains undetected could lead to a fatality that could potentially have been avoided with timely clarification and therapy.
As part of our awareness campaigns, we provide free clarification brochures and information, as well as providing training on the topic to several hundred interested doctors all over Europe every year.
Today, SomniShop sends its packages all over Europe from its own fully digitalised warehouse in northern Bavaria every day. Our team of 35 international, highly motivated employees give their very best every single day in order to provide an optimal customer experience. And who knows – maybe we’ll be receiving your order tomorrow! 😊

Your team lead by Daniel and Hannes from SomniShop